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Dior Cruise 2018 - 30 Avenue Montaigne Christmas installation

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30 Avenue Montaigne reigns supreme over all the Dior landmarks, and this holiday season we decked it out with a stunning installation dedicated to the Cruise 2018 collection, currently in our boutiques worldwide. Take a look at the making - distilled to under a minute - of these impressive hot air balloons referencing the Motherpeace tarot cards by Vicki Noble and Karen Vogel. Come appreciate them with your own eyes at this birthplace of the house of Dior on one of the most glamorous streets in Paris, and discover more of the collection on.dior.com/cruise-18!


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"Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too." Christian Dior.
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